Picture the scene; a man stands with his arms raised aloft, another looks shocked but amused, while a lady nearby looks disheartened, certainly not oblivious to the cheers and hollers of those standing a few feet away. If you read the newspapers across Europe over the past week this image was one splashed across the […]
In an interview with the Financial Times recently, Patrick Nally, known as the Godfather of Sports marketing, talked of his role in bringing large corporate sponsorship to major sporting events; Coca Cola to the World Cup, even jeans to the Olympic Games. Nally was instrumental in shaping the sporting world into the mould it is […]
The World Chess Championship reached a critical stage this week with the best of twelve series between Boris Gelfand and defending champion Viswanathan Anand tied at 6-6, taking the contest to a tie-breaker on Wednesday. Central to the tied score was a move made by Gelfand, his tenth as black, which took him 40 minutes […]