Ifp Imagelogo Bluegreen 700pxThe International Federation of Poker has today launched the first phase of its global membership development programme, agreeing an international media partnership with online sports news and social media service Vavel.The agreement is the first of a series of partnerships with high profile media organisations scheduled to be announced in the coming weeks and months, designed to deliver the IFP’s unique membership offer to audiences throughout the world through recognised and trusted local media brands.

Research suggests that poker is second only to football in global popularity and its tremendous growth has been fuelled by digital technology. Now the IFP is set to harness the power and potential of the online environment to create a new world of poker.

The partnership will see Vavel host the beta version of the IFP’s online platform which enables players to sign-up to play in a variety of online tournaments. Members will eventually achieve international and national rankings; qualify for their national team and the finals of the IFP’s World Championship of Poker, ‘The Table.’

“Our partnership with Vavel is a hugely significant step for the International Federation of Poker and the promotion of our sport,” said IFP President Anthony Holden.

“It is a vibrant and engaging platform which attracts a largely young, technology savvy, knowledgeable and sports focused audience. That profile is a great match for the aspirations of the IFP.”

Vavel WorldVavel is a fast-growing multi-media online sports service which publishes material from thousands of contributing authors and hosts debate and discussion across all sports. Its services specifically target Spain, Latin America, Italy, France and the UK although it is available globally.

Javier Robles, founder and CEO of Vavel said: “We are delighted to be in partnership with the International Federation of Poker. Poker is one of the fastest growing sports on the planet and many of our readers and authors are avid players.

“We fully support the objectives of the IFP and hope that this partnership will play its part in helping build a strong future for poker as a game of skill.”

In addition to registering for tournaments, members who sign-up to the IFP online platform through Vavel, which is free during the Beta phase, will become part of a thriving global poker community. It will offer opportunities to hone poker skills through the IFP Poker University, keep up to date with the latest news and developments from the world of poker and draw on a comprehensive library of poker-related content.

“The IFP online platform is liberating poker and making it possible for everyone to enter for the biggest prize of them all. We will be delighted to see online qualifiers competing with the biggest names in tournament poker at ‘The Table.’”, said Anthony Holden.

To take part in the Beta testing of IFP’s membership offer, visit poker.vavel.com.